ABOUT

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ABOUT PENROSE

  • Science has never been more consequential. And yet we face increasingly complex challenges to its funding, commercialization, communication, and reputation.

    Penrose is a carefully-curated gathering of the most intriguing people in the science world: researchers, inventors, founders, funders, executives, policy-makers, misfits, artists, and storytellers. They come from every corner: academia, startups, government, nonprofits, business, and finance.

    This fall, we’ll meet at the edge of our thinking to examine these cross-disciplinary challenges, not the least of which is the future of science itself.

  • Sir Roger Penrose is a British mathematician and a philosopher of science. Our name honors his life, approach, work, and spirit.

    Penrose has a special reputation as a mentor and creative collaborator across a wide array of interests and traditions; Carlo Rovelli wrote in White Holes that Penrose “was like a wonderful older brother” to him and Lee Smolin. The trio first met when Rovelli and Smolin were working to cross-apply quantum theory techniques to general relativity, something Penrose had begun to explore with David Finkelstein some thirty-five years earlier.

    We loved that Penrose shapes (here and here) — most notably the Penrose triangle — are impossible forms that can be depicted in a perspective drawing but cannot exist as solid objects. They stubbornly defy the rules of gravity (see also: Penrose stairs).

    We were especially drawn to the idea of optical illusion insofar as it connotes paradox. Paradox can stop inquiry in its tracks or spur it on with new energy, depending on how we decide to relate to it. Surely the more room we make in our brains for polarity, contradiction, and more than one thing being simultaneously true, the better.

    Penrose shapes are also playful — they manage to surprise and delight just as much as they may defy or frustrate; they are winningly rebellious and satisfyingly evasive.

    While the impossible shape was first designed by Swedish artist Oscar Reutersvärd in 1934 (at the age of 18 while drawing randomly in his Latin class), it gained widespread attention in the 1950s when psychiatrist Lionel Penrose and his son Sir Roger Penrose independently expressed it as a “pure impossibility.”

    The younger Penrose, a mathematician and philosopher, would go on to win the Nobel Prize in Physics in 2020. His work has been instrumental in cosmology and relativity, as well as quantum computing. Penrose also won the Wolf Prize in Physics, which he shared with Stephen Hawking for their Penrose–Hawking singularity theorems.

    Finally, “pure impossibilities” not only represent a certain defiance of logic and reality; they also live at the fascinating (and often stunning) intersection of art and mathematics, illustrated by convergent boundaries that nonetheless remain fleeting. The two have always had a special relationship. Math is, after all, a language for describing three-dimensional space, but art still manages to say things that numbers cannot.

    You will not be surprised to learn that Penrose had a long-running dialogue with the Dutch graphic artist M.C. Escher, whose earlier depictions of impossible objects partly inspired Penrose’s work; in turn, Escher's Waterfall and Ascending and Descending were inspired by Penrose.

    Here is Escher’s view on the matter:

    “I do indeed believe that there is a certain contrast between people in scientific professions and people working in the arts. Often there is even mutual suspicion and irritation, and in some cases, one group greatly undervalues the other. Perhaps there is a transitional group, like the green between the yellow and the blue of the rainbow. This transitional group believes that one cannot do without either the one or the other.”

  • Penrose is a love letter to science, and to you — its most intriguing practitioners and stewards. It is an expression of admiration, gratitude, optimism, and support.

    Penrose is also where you can let your guard down amongst true peers and reconnect to the reasons we do our work in the first place. We want you to learn more than you teach for the first time in perhaps a while, and we want you to have real fun doing it. We aim to energize and galvanize, and we believe that very good things will happen as a result.

    We also believe, like you surely do, that science and scientists should enjoy a high profile, consistent funding, and broad-based participation. We have grave concerns that science literacy and science appreciation are not widespread. We think that foundational information about how to do science should be public, accessible, and equitable. We want tool-level barriers to science to fall precipitously, and we are willing to do whatever it takes to make sure science benefits everyone.

    We also have a pretty good hunch that we’re going to have to science our way out of most of the big problems we collectively face today. And we are seeing that most if not all of those problems are interdisciplinary in nature. Cancer is also an AI problem. Geothermal is also a materials problem. mRNA is also a political problem. And art + storytelling has more than a little bit to do with all of it.

    In the science world we’ve already got silos aplenty. We have a conviction that the future of science will be overwhelmingly intersectional. This runs through every aspect of Penrose and its programming.

    Perhaps most importantly, we think that science needs to have a real seat at the most important tables in business, culture, community, and government, helping ensure good and sound decision-making as the pace of change quickens exponentially. Science needs and deserves more power, and we need to start talking pretty explicitly about how to make that happen.

    Of course, the leap we are asking you to make is that if we assemble a group of people who a.) agree with most or all of this, and b.) are capable of unusual depth and commitment, Penrose will be of great consequence, both personally and professionally.

    To that last point and finally, there’s a social element to Penrose that underwrites everything else. The daily, weekly, and monthly work of science is lonely. Yet, we know that transformation happens best in groups. The ultimate reason to attend Penrose is each other.

  • In terms of setup and agenda, Penrose is most definitely not a conference or tradeshow in the traditional sense. It’s invite-only, and it’s non-commercial in both its design and implementation (though science commercialization is very much on the menu.)

    We’ve also always thought of Penrose as a community first and foremost, and over time you’ll see this design principle grow more prominent. Attendee feedback from our inaugural gathering made it clear that something special is trying to happen and we will continue building our community with year-round engagements.

    Put another way, we want you to join Penrose, not just attend Penrose. This October we'll invite you into some expectation-making as we organize follow-on opportunities that involve working shoulder-to-shoulder to get stuff done in the real world in smaller groups.

  • Penrose was instigated by JDI, led by Josh Jones-Dilworth, Risa Fielder, Rebecca Ewing, Talia Bromberg, Damaris Alfonso, Shanna Gerlach, Doug Freeman, and Tony Fassi.

    JDI is a boutique consultancy on a mission to help make precedent-setting science companies well-known and understood. The firm works with startups and large companies alike; we have clients and colleagues in almost every corner of the science world.

    JDI is also co-owner of Nautilus magazine and Josh sits on the Nautilus Board of Directors; Nautilus is our media partner.

    Penrose is governed by a volunteer Steering Committee who have generously donated their time to its creation and operation. Our Steering Committee includes:

    Daphne Kis— President, WorldQuant University and co-founder, Litmus Health (investor @Fire Island Ventures, fmr. CEO of EDVenture and PC Forum)

    Esther Dyson— Founder, Wellville (fmr. techy, court jEsther, working on a new book called “Don’t rent your (community’s) health from an absentee landlord!")

    Todd Hansen— Executive Producer, Web Summit

    Nancy Harvey— Sr. Dir.,Illinois Ventures (fmr. EIR and Managing Director of Technology Commercialization at UChicago, President of WolframAlpha)

    Candice Nobles— CEO, Effin Relax (serial CMO, fmr: Leia, Papers & Ink, Liquidspace, Radar Networks)

    David Krakauer— President and Prof. of Complex Systems, Santa Fe Institute (founding Dir. at Wisconsin Institutes for Discovery, fmr. co-Dir. at Center for Complexity and Collective Computation, fmr Fellow at Genomics Frontiers Institute at UPenn, long-term Fellow Institute for Advanced Study)

    Nicholas Brysiewicz— Dir. Strategy, Long Now Foundation (advisor: Invisible Technologies, Wikitongues, Aligned Capital, Future of Good)

    Daniel Goodwin— Co-founder and Executive Director, Homeworld Collective (fmr: MIT Media Lab, Simons Foundation)

    Andy Hickl— CTO, Allen Institute (fmr. Head of Azure AI Platform at MSFT, fmr. CPO at Intel Cognitive Solutions Group, fmr. Senior Director of Innovation at Vulcan)

    Nicholas White— Co-owner and CEO, Nautilus; CEO, Fragment Media Group; co-founder and CEO, The Daily Dot

    Noah Spirakus— Co-founder, Artemis Foundation; CEO, J2 Capital (fmr: AngelList, Prospectify, Bold Financial Technologies)

    Rick Lovered— Program Director, National Academy of Sciences Science & Entertainment Exchange

    John Wilbanks— Head of Data, Astera Institute

    Adam Marbelstone— CEO, Convergent Research

    Sanjay Srivatsan— Assistant Professor, Fred Hutch Cancer Center

    Aaron Mertz— Founder and Executive Director, Science and Society Program, The Aspen Institute

    Sara Holoubek— Founding Partner and CEO, Luminary Labs

    Amy Brand— Director and Publisher, The MIT Press

    Our Event Producer is Autumn Rich, alongside her company Panacea Collective. Autumn not only ran events at the White House, but also helped C3 build Austin City Limits Music Festival and Lollapalooza from scratch. Panacea has produced events for The 19th, Culturati, The Texas Tribune, the LBJ Foundation, Waterloo Greenway, Arlyn Studios, Brené Brown, The Contemporary, Headspace, the Austin Food and Wine Festival, and Texas Monthly. Panacea is world class in every way and has collaborated with our founding team serially. They create deeply emotional experiences that are as moving as they are beautiful.

THE EVENT

  • Our top-level theme for our inaugural gathering is the story of science.

    Think of this as a meta theme that runs across every piece of content and every experience we design this year. We think that science needs to be well known and understood first, in order to be sufficiently resourced, honored, and powerful.

    Beneath that, we’re working 10-12 more specific “pillars” right now — 10-12 pots on the stove, so to speak. We’ll end up with 6 by the time we finish making final programming choices. Each of those 6 pillars will inform a block of time consisting of multiple content options and idioms.

    For example, in the area of climate and specifically energy transition, we’re looking at the baseload clean energy imperative, and within that we have already programmed multiple pieces of content featuring a diverse slate of people with divergent points-of-view, presented in formats designed to bring out their best. At Penrose, you might see a solo talk, a fireside chat, a proof-of-concept, and a fierce debate, all within one unit of programming.

    Similarly in the area of what we’re calling “Us” for now, we plan to examine the human element of science, and challenge each other to look in the mirror. It’s time to get real about where we have come up short and need to do better in areas like: science communication, politics and policy, polarization, civil discourse, education, entertainment, and more.

    Some of our programming will be very specific, highlighting new, interdisciplinary approaches to pivotal problems. Other pieces will grapple with ambiguity and paradox.

    The members of our Programming and Steering Committees have significant experience programming conferences, summits, and gatherings like Penrose (Culturati, PC Forum, SXSW, Web Summit). A consistent best practice amongst the group is pursuing programming themes in both a top-down and bottom-up manner simultaneously, confident that the two will meet at the right place in between. To this point, we’d love to hear from you anytime about what you think we ought to put onstage. Please be vocal.

    With the first round of invitations out, we’ve unveiled a first wave of speakers; we have more announcements planned in the coming weeks. We’ll gradually up-res the specifics on our program throughout the Spring, but we’ll also leave a few things to the imagination until you’re onsite with us in Marfa.

  • Learn more about our roster of speakers.

    If you’ve got ideas, we want to hear them: concierge@penro.se

  • We’ll have a very chill opening reception by the St. George Hotel pool on Tuesday evening, October 21st, with food and drink for those arriving. Open house: we’ll have very brief remarks, but otherwise, your goal is to relax after a day of travel. Come and go as you are able.

    The main and full days of Penrose are Wednesday, October 22nd and Thursday, October 23rd. Each day is jam-packed.

    For the two main and full days, we’ll kick off relatively early after breakfast. We’ll be in St. George Hall, which is beautiful and the perfect size; we’ve planned for a unique seating plan and feel. Our mornings will be filled with thoughtful, candid sessions in a salon-like environment as one group.

    Our afternoons will be filled with opportunities to find your own adventure in small groups (geeky field trips, art appreciation, relaxed discussions, time outdoors). We’ve planned some killer options and special experiences and will keep most of them a surprise. We think these opportunities are better in most every way compared to traditional breakout sessions.

    In the evenings we’ll have provocative dinners, fireside conversations, and some of the most incredible stars you’ll ever see. Think: low social pressure and substantive conversation.

    The highlight of night one is the Capri — a private venue built by Marfa legend Virginia Lebermann that is seldomly open to the public; once there, you won’t want to leave. The highlight of night two is star-gazing in Marfa, with experts from the McDonald Observatory sharing their knowledge of the observable universe.

  • The criteria we’ve used to decide whom to invite appears below under the heading “What are the criteria for invitees?”

    We don’t think it is appropriate to publish our invitee list nor our list of confirmed attendees, but we are glad to make you this promise: we are setting a high bar and won’t continue with Penrose if we can’t meet or exceed it.

    Our list includes, in almost equal ratios, principle investigators and academicians, business and science leaders, nonprofit leaders, funders on both sides of the tax line, artists and storytellers, public intellectuals, and government officials.

    The key success factor, as we see it, is to focus on a highly diverse mix of fundamentally good humans whose life and work intrigue us. They should be in positions of consequence, and they must be someone with whom we would be over the moon to spend more of our very limited time.

    When it comes to invitees, we face a polarity, namely one between realities like “selective” and “invite-only” on one hand, and values such as “loving” and “intersectional” on the other. As with any curatorial task, the tension between two simultaneous realities cannot be resolved but must rather be held in productive tension, and surfed, to use a metaphor that always resonated with us when it comes to polarities and paradoxes.

  • Full-price registration for Penrose costs $4,995. This covers our inaugural gathering, including all meals, as well as year-round membership. It does not include airfare or hotel expenses.

    We offer an academic and nonprofit discount of 50% off the full price of registration at $2,495. Full price tickets and sponsors subsidize this discount. Speakers attend for free, as is typical.

    If you have been invited to Penrose but our prices prevent you from attending, please be in touch with us urgently at concierge@penro.se. We have put aside additional monies for financial support on an as-needed basis. We want you with us and would love to help.

    All registrations include a membership to the Judd Foundation.

    A few more notes on the price of Penrose:

    • One, we arrived at our price first by looking at the price of comparable gatherings and offerings in the market. Penrose is not cheap, but it is commensurate with events of our size and quality.

    • Two, we put a premium on production quality and event logistics and chose not to compromise on this front. This isn’t worth doing unless we do it right.

    • Three, we next looked at our total cost divided by the number of anticipated attendees. Our business plan simply calls for us to break even.

    • Finally, we decided to keep sponsor involvement to a minimum. Other conferences and gatherings tend to sell every piece of real and virtual real estate they can. It was ideal, we agreed, to limit sponsorships to only 4 highly-aligned, mission-oriented organizations. Our sponsors are folks that we would be delighted to have at Penrose regardless, and whose special place in the science world makes them ideal co-founders of this community.

  • Penrose is not a commercially-focused event. As a result, there are few sponsor opportunities, limited to organizations who share our mission in part or whole, and whom we are glad to think of as co-founders. We have a few spots available. Please email concierge@penro.se to start a conversation. We can talk about your goals, our needs, and design a special role for you and your organization.

  • We encourage you to bring a +1 to West Texas as a general visitor to the region, and we’d be happy to welcome your +1 at our evening events (dinner and beyond) for free. Please email us at concierge@penro.se to add them to the evening events.

    If you’d like your +1 to be included as a full attendee, this is likely possible as well, but please email concierge@penro.se ASAP to confirm — space is limited.

  • Your invite is not transferable to anyone, though we’re very interested in whom else you think should be invited. See the next question and please let us know soon. We do expect to sell out based on the response so far.

  • We’d love that. Your ideas are most welcome. Please email concierge@penro.se with your nominee’s name, email, and a few words about why you think they should be invited.

  • In terms of qualifications and who we are looking for, the three most important things are as follows. We’ve used these criteria to make our list to start, and ask that you keep the same in mind if you choose to nominate someone.

    One, this person has something to contribute — a distinct POV, unique experience, a remarkable spirit, a big brain, special creativity or joy — all those count, and more. We can easily think of lots of people who would contribute little or nothing but gain a lot — those folks are not on our invite list. We’re looking for members, not attendees.

    Two, they have a role to play, or a job or function or level in the science world that is somehow consequential. They do not at all need to be famous or ultra-successful or rich or anything of the sort. If given the choice between a big name and an emerging leader, we’d far rather catch someone on their way up. We are most interested in: can this person take what they learn and experience at Penrose and do something meaningful with it?

    Three, this person is someone we actively want to be in a community with – this is a fundamentally good human with whom you would be unqualifiedly delighted to spend more time.

    This is someone who in character and nature helps us establish a curious, creative culture for Penrose.

LOGISTICS

  • After our inaugural event, we knew the trek to West Texas was worth the reward. We received feedback from attendees that Marfa was a place where they were actually able to rest and rejuvenate while also building relationships and community.

    You can read all about the region and why it's the perfect place for Penrose in the “Why Marfa?” section of this website. We’ll add two things on top.

    One, we were clear from the very beginning that the flagship gathering of Penrose needs to be a destination. The fact that Marfa and Fort Davis are not easy to get to was actually a selling point for us. West Texas is not the expected choice.

    Two, the region is a place where art + science intersect in unique and meaningful ways. We have always found that intersection to be fascinating, but we’d argue it matters today more than ever. Science, art, and culture are contemporaries, not combatants.

    Three, the terrain in West Texas is the perfect setting for expansive thinking. It is vast and demanding, and therefore the ideal psychological tone-setter.

  • We’ve bought out more or less every hotel room in the area for Penrose; we’ll be in touch after you register to detail your options and give further instructions. Each hotel is wonderful. We’ve also vetted a dozen home rentals should you want a more communal experience and would be happy to make suggestions on Airbnbs.

    If you would like to take a look, the hotels are the Hotel St. George,The Paisano, and The Thunderbird.

  • We think this is an excellent idea. Big Bend National Park and Big Bend Ranch State Park are nearby, and this is an incredible opportunity to visit since you’ll have already made the trek. Email concierge@penro.se and we’ll be glad to give you our best recommendations and suggest an itinerary.

    Wildsam’s guide to the Desert Southwest is also a must in terms of regional guides.